Making full use of diagnostic and preventive services is one of the best things your group clients can do to stay healthy and save money. Regular trips to the dentist can help catch little problems before they become big ones. That means members can avoid potentially costly and painful dental problems and groups can save money and avoid lost productivity, all by increasing D&P utilization.
Enter the preventive care reminder campaign
The new preventive care reminder campaign can help your group clients boost D&P utilization. This is an email campaign for members who haven’t generated any dental claims in the past seven months. As part of this campaign, members will receive a series of three emails. They’ll receive:
- An email reminding them to schedule an appoint for a cleaning and exam.
- A congratulatory email after their visit for taking charge of their oral health. This email will also encourage them to set a reminder to return to the dentist in six months.
- A reminder email to schedule another exam and cleaning (if they chose to set one).
Does this campaign really work?
By comparing claims data across different groups, we’ve found a 37% increase in preventive care utilization rates among employees who receive and open preventive care reminder emails.
Higher D&P utilization means healthier smiles for members, more savings for group clients and another perk you can use to make selling Delta Dental even easier. That’s what we call win-win-win.
Want more info about the preventive care reminder campaign? Contact your Account Manager!