Broker blog from Delta Dental

Tag: client resource

Boost confidence in clients’ choices with DentaQual ratings

Consumers often rely on reviews to help make decisions, but subjective commentary isn’t always the most reliable way to find a health professional. When it comes to rating systems for dental care, patients deserve reputable sources based on facts. That’s where DentaQual comes in.

DentaQual is a ratings system that relies on actual data — rather than opinions — to help your clients navigate their options with ease and give brokers like you confidence in Delta Dental dentists.

How do DentaQual ratings work?

When your Delta Dental clients search the dentist directory, they’ll notice one-to-five-star scores. These DentaQual ratings are based on statistical analysis of claims data and developed by P&R Dental Strategies, a neutral third party and research company with over 20 years of experience.

The reviews are based on:

  • Procedure success rate
  • Commitment to best practices
  • Value
  • Patient retention
  • Treatment recommendations

This fair and unbiased feedback can help your clients feel more confident about choosing a dentist.

P&R Dental Strategies isn’t funded by insurance companies and provides reviews only for dentists with enough data available to make an accurate assessment.

Transparent information for your clients

As of April 2021, Delta Dental PPO™, Delta Dental Premier® and select DeltaCare® USA dentists within our 15 enterprise states and the District of Columbia have DentaQual ratings in their directory listings. Delta Dental’s dentist directory aims to make finding a dentist as easy as possible. Now, along with languages spoken, office hours and other crucial information, members can see DentaQual’s objective evaluations.

Better yet, DentaQual automatically refreshes scores each month, so members can always rely on the accuracy of their dentist’s rating.

Customer service — reimagined

Customer satisfaction is about more than products. To ensure that customers are truly satisfied, the customer service they receive must be as outstanding as the product they purchase.

To take the customer service experience to a new level, we’ve introduced CX Reimagined, a training program that transforms the relationship between our customers and representatives, creating a transaction that’s more empathetic, intuitive and satisfying than ever before.

After two years of development, design and implementation, more than 1,000 full-time Delta Dental Customer Operations employees, including agents, supervisors and leaders, are scheduled to complete CX Reimagined by October 2021.

Putting the customer in customer service

Delta Dental’s customer service had been effective ­— in 2020, agents answered 12.7 million calls and resolved 99% of issues on the first call. It needed to be something more, though, said Ben Sieke, Director of Talent Development & Learning.

“Initially, our biggest goal was efficiency: Let’s take as many calls as we can as quickly as we can,” Sieke said. “But there was opportunity for us to look at this differently. Not to move away from running an efficient business, obviously, but instead to put the customer front and center. Every time somebody calls in, there’s an opportunity for us to delight them.”

Sieke said that while his team briefly considered purchasing training from an outside vendor, they quickly realized that the only way to ensure that this new set of customer service standards could be achieved was to design the training in house.

“We said, let’s create a custom Delta Dental learning experience for our people,” Sieke said. “CX Reimagined training is specifically for our employees, and it feels that way. It’s designed so that it feels real and relevant to their jobs.”

Answering the questions customers didn’t ask

One of the main focuses of CX Reimagined is to develop soft skills that enable agents to interact more effectively and personably with customers, said Earl Parker, Delta Dental’s Vice President of Customer Operations. These skills include empathy, active listening and de-escalation.

“Far too often, we want to jump in and solve without really understanding the issue,” Parker said. “So part of the training speaks to how you actively listen, how you affirm what you’ve heard to make sure that you’re going to answer and solve for the right thing.”

Another aspect of the training is teaching agents how to ask probing questions, questions that require more than a “yes” or “no” answer and help agents discover underlying or additional issues customers have.

“If our agents answered only the question that was asked of them, they would miss an opportunity to answer the bigger question, to solve the bigger issue, the customer has,” Sieke said. “Being a bit more empathetic and curious enables us to solve the whole problem at once.”

And these soft skills set Delta Dental’s service apart for the customer, Parker said.

“That’s viewed as by the customer as going above and beyond, not just servicing. And I think that’s important if we want to truly enhance the experience,” Parker said.

The results are in

While the intent to do better is there, one question looms large: Did it work? Did the training objectively improve the customer experience? Based on early results, the answer appear to be yes.

Customers rate Delta Dental’s customer service based on two sets of criteria:

  • Net Promoter Score (NPS), which is based on a zero-to-10 ranking of how likely customers are to recommend Delta Dental’s customer service to others
  • Customer Satisfaction Score (CSAT), where customers rank the service they received on a one-to-15 scale

Since CX Reimagined was launched in July 2020, both these metrics have improved substantially, according to a recent study on the training’s impact. Also encouraging was that a performance increase was seen in all employees.

“What’s interesting is that the most dramatic improvements were among the lower performers, the agents who were struggling,” Sieke said. “If you weren’t good at this and were lacking these skills, you acquired them in training and now you’re doing a great job.”

This is only the beginning

For CX Reimagined, the end of this phase is just the first step in an ongoing journey, Parker said.

Among the next steps he envisions are an annual refresher training for agents and doing more to help agents serve the broker and benefits administrator communities.

Analyzing customer data more closely to understand issues completely is another goal.

“For instance, if we find that members with a certain plan option are generally more dissatisfied than members who have other plan options, then we need to look at the data to understand what’s wrong,” Parker said. “That way we can fix it so those members are happier with the product.”

And making customers happier through expert, friendly, proactive customer service is the goal of CX Reimagined.

“We want our employees to be fully engaged in helping our members and providers navigate Delta Dental,” Parker said. “We want them to be fully engaged in providing easy experiences for members and providers, and we want them to be fully equipped to provide these experiences.”

Delta Dental gives access to healthy smiles in many languages

Language should never be a barrier when it comes to health care. If any of your clients have limited proficiency in English, direct them to Delta Dental’s Language Assistance Program (LAP). This service is free for members and perfect for employees who communicate in languages other than English to better understand their plans or even to communicate with their dentist.

The LAP offers a variety of language accessibility services, including:

  • The Delta Dental website in Spanish offers information on Delta Dental’s different plans, as well as articles jampacked with valuable wellness information.
  • Customer service is offered in 170 different languages. Simply call 866–530-9675 and request an interpreter.
  • Delta Dental’s online dentist directory is available in both Spanish and English and includes the languages spoken by dentists.
  • In-person interpretation services are also available for dental visits. If a member can’t find a dentist who speaks their language, Delta Dental can arrange to have an interpreter present during their next appointment. In addition to non-English languages, American Sign Language interpretation can also be requested. All the member needs to do is contact Customer Service at least 72 hours in advance and make the request.
  • Document translation to any non-English language can be requested for any written materials. Accessible document formats like braille and audio files can also be requested.

If any of your clients are having trouble communicating with their dentist, call Delta Dental to arrange for a qualified interpreter to help via phone. 

Delta Dental telephone numbers for interpretive services: 

  • State Government Programs: 877–580-1042 
  • Delta Dental Premier®/Delta Dental PPO™: 888–335-8227 
  • DeltaCare® USA: 800–422-4234 
  • DeltaVision®: 888–963-6576 
  • TTY 711 

Common questions clients may have about the COVID-19 vaccine

As the COVID-19 vaccine is becoming more accessible throughout the country, you may find more of your clients and their employees talking about it and asking questions. Unfortunately, there’s a lot of conflicting and inaccurate information being spread through various media channels. Staying on top of the truth can be a full-time job, but here’s a list of common questions and some points you can bring up in case you hear concerns about the vaccine.

Is the vaccine safe?

Yes. Multiple expert sources, such as the Mayo Clinic and the Centers for Disease Control and Prevention (CDC), have attested to the vaccines’ safety. There are multiple reasons given why someone might be concerned about the vaccine’s safety, but the most common include:

  • Concerns about catching COVID-19 from a vaccine shot. There is no live virus used in the vaccines, so people who receive them can’t contract COVID-19.
  • Concerns about the vaccine damaging cells’ DNA. mRNA vaccines don’t alter cell DNA. Instead, they teach cells how to make a protein, which generates a response that will help the immune system target identical proteins in the COVID-19 coronavirus.
  • Concerns about the vaccines being developed recklessly or too quickly. The vaccines have been tested on tens of thousands of patients. Pfizer and Moderna have published ingredient lists for their vaccines, and the mRNA technology used to make the vaccines has been in development for over 30 years.

I’ve heard reports of people having aches, chills and other symptoms after getting vaccinated. Is this an issue?

No. Some people who have gotten the vaccine have reported muscle pain, chills and headaches, but that is not unusual for vaccines. These are part of the body’s normal immune response. But those who have had allergic reactions to vaccines in the past (which are due to the ingredients used in the vaccines), should first consult with their health care providers.

Should I still get a vaccine if I’ve had COVID-19 previously?

Yes. It’s not clear if having contracted COVID-19 previously grants long-term resistance and immunity, like having contracted chicken pox does. Even for those who have been infected previously, the CDC still recommends getting vaccinated.

COVID-19 doesn’t seem that deadly. Should I get a vaccine if I’m not in a high-risk category?

Yes. It’s true that as a percentage, most people who contract COVID-19 don’t die from it. Still, there can be serious long-term consequences such as lung, heart or brain damage. And even someone who doesn’t get seriously ill can still spread the disease among others who are more vulnerable. Getting a vaccine helps us protect not just our families and loved ones, but also society as a whole.

Once I’ve been vaccinated, do I still need to wear a mask or socially distance?

Yes. Even if a person has been vaccinated, that doesn’t mean that he or she can’t still spread the virus. It takes at least 10 days for the body to develop antibodies to the virus, and the number of antibodies present only goes up with more time. Additionally, research hasn’t conclusively determined if the vaccines prevent asymptomatic infection and spread (although it is likely that they do). Wearing a mask and socially distancing are also good behaviors to model for those who haven’t been vaccinated yet. By getting vaccinated and following other preventive measures, we can all do our part to end the pandemic sooner!

I’ve heard that the vaccine contains a chip inside that lets the government and corporations track people who get vaccinated. Is this true?

No. Some syringe makers include a microchip within the labels of their products so that health care providers can track the shipping history and origin of doses of vaccine. There is no chip within the vaccine itself.

I heard that the vaccine targets a protein that occurs naturally in pregnant women and can cause fertility issues. Is this true?

No. An amino acid sequence is shared between COVID-19 and a placental protein found in pregnant women, but the sequence is too short to trigger an immune response by itself. COVID-19 vaccines won’t cause fertility issues in women.

Grin! for Kids: a value-added resource for family dental plans

Educating families about dental care in creative ways raises prospects for buy-in to a Delta Dental plan. The way to engage children in dental care is to give them opportunities to learn about taking care of the teeth, gums and mouth so their smiles are healthy.

Grin! for Kids coloring book

Grin! for Kids is a coloring and activity book with fun, educational projects for children in grades K‑5. It is a free resource that adds value to a Delta Dental plan. The book can be printed out at home for easy access, as parents show children about preventive care in taking advantage of plan benefits.

Each issue of Grin! for Kids, available in English and Spanish, contains new ideas and information that families can share as they maintain regular visits to their dentist under their plan.

Grin! offers clients and their employees a free and fun wellness resource

Encourage your clients to brighten their smiles — and their days — with Delta Dental’s fun, informative and free e‑magazine: Grin!

Available in English and Spanish, this quarterly publication is full of useful and entertaining content, such as:

  • The latest news on dental care — including what to do during the coronavirus pandemic
  • Advice from experts
  • First looks at innovative technology
  • Fun features
  • Healthy recipes, and more

And because dental health is strongly tied to overall health, Grin! also explores how many chronic health conditions, including heart disease, diabetes and depression, are related to dental care. In fact, Grin! explains how allergies and oral health are related in the recent summer issue.

See for yourself: Check out the latest edition of Grin! here. And it’s easy to subscribe. With just one click, your clients and their employees can receive all that Grin! has to offer, four times per year. 

Healthy, happy employees are the key to a productive workplace, and Grin! can help. Why not offer it your clients today? 

And if they do choose to subscribe to Grin!, be sure to remind them to download this free poster that they can use to promote this great resource to their employees.

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