Making full use of diagnostic and preventive services is one of the best things your group clients can do to stay healthy and save money. Regular trips to the dentist can help catch little problems before they become big ones. That means members can avoid potentially costly and painful dental problems and groups can save money and avoid lost productivity, all by increasing D&P utilization.
Enter the preventive care reminder campaign
The new preventive care reminder campaign can help your group clients boost D&P utilization. This is an email campaign for members who haven’t generated any dental claims in the past seven months. As part of this campaign, members will receive a series of three emails. They’ll receive:
An email reminding them to schedule an appoint for a cleaning and exam.
A congratulatory email after their visit for taking charge of their oral health. This email will also encourage them to set a reminder to return to the dentist in six months.
A reminder email to schedule another exam and cleaning (if they chose to set one).
Does this campaign really work?
By comparing claims data across different groups, we’ve found a 37% increase in preventive care utilization rates among employees who receive and open preventive care reminder emails.
Higher D&P utilization means healthier smiles for members, more savings for group clients and another perk you can use to make selling Delta Dental even easier. That’s what we call win-win-win.
Want more info about the preventive care reminder campaign? Contact your Account Manager!
By offering companies a way to enhance their employee benefit package, you are providing them a marketplace advantage for retaining a motivated, healthy workforce.
Nearly 60% of responding hiring managers, human resources professionals and workers identified better benefits as a key strategy to strengthen connections with employees and reduce turnover, according to a 2018 Career Builder survey. To achieve this goal, companies are looking to add ancillary benefits.
What are ancillary benefits?
An ancillary benefit covers a specific need not addressed by the group medical insurance plan. Dental, vision, life, disability and even pet insurance are complementary products that can be integrated into company benefit packages.
This is how companies can strengthen connections with their employees. Ancillary benefits deliver value through access to health care plans and financial solutions that enhance total wellness, lower out-of-pocket expenses and give peace of mind.
What is the value of an ancillary benefit?
Through ancillary benefits, companies show that their priorities match employees’ priorities. According to an American Dental Association survey, 30% of young adults have tooth decay, 35% reported difficulty biting or chewing and feeling embarrassment at the condition of their teeth and 59% of respondents reported cost as the top reason for not visiting the dentist.
Companies saved $5.8 billion over four years by offering stand-along vision plans, according to a study by the HCMS Group. Widespread computer use can lead to digital eye strain, and plans generally include coverage for a comprehensive eye exam, contact lenses or glasses, and allowances for LASIK or PRK refractive surgery.
Although 75% of millennials don’t carry life insurance, this benefit becomes more important to them in later stages of their careers. The average worker has a 30% chance of becoming disabled, so a short-term or long-term insurance plan provides backup. Millennials make up 35% of all pet owners, and a 2018 survey by the Society of Human Resource Management revealed that 11% of U.S. employers offered pet insurance, up from 6% in 2014, and one in three Fortune 500 companies offered it.
Companies can use surveys to find out what employees are seeking, and then shape ancillary benefit options accordingly. You can help employers achieve their strategic goal by providing what their employees want.
Why should companies offer ancillary benefits?
As an ancillary benefit, a dental insurance plan, for example, includes diagnostic and preventive services that go beyond maintaining employees’ oral health. Dentists not only evaluate periodontal disease but also diagnose symptoms of major health issues, such as diabetes, during routine exams. Early detection enables employees to seek treatment that may avoid more expensive interventions. It can help your company control long-term health care costs and provide financial stability for employees.
In a vision insurance plan, an annual eye exam can reveal symptoms of chronic conditions such as diabetes, high blood sugar or high cholesterol.
When you show the return on investment in an ancillary benefit to a company, through cost of premiums versus cost of claims, it can support the case for adding it for employees. You can offer a Delta Dental plan that easily complements, and integrates with, an existing group medical plan. This ancillary benefit can increase both workers’ job satisfaction and wellness.
A new kind of large group plan is coming to DeltaCare® USA plans in 2021. Effective January 1, 2021, DeltaCare USA i‑series plans will be available with comprehensive coverage for dental implants. Once i‑series plan rollouts are complete (there will be nine in total), they will be available in all 50 states and Washington, D.C.
These plans are designed to address the growing demand for dental implants. The same outstanding features that DeltaCare USA plans are known for, like affordable prices, coverage for orthodontics and coverage for teeth whitening are all still here, too. With this updated value proposition of enhanced benefits and consistent coverage, offering DeltaCare USA is a more attractive proposition than ever before.
For more information, please contact your account manager.