Dentist documents findings during an exam with patient.

By offering companies a way to enhance their employee benefit package, you are providing them a marketplace advantage for retaining a motivated, healthy workforce.

Nearly 60% of responding hiring managers, human resources professionals and workers identified better benefits as a key strategy to strengthen connections with employees and reduce turnover, according to a 2018 Career Builder survey. To achieve this goal, companies are looking to add ancillary benefits.

What are ancillary benefits?

An ancillary benefit covers a specific need not addressed by the group medical insurance plan. Dental, vision, life, disability and even pet insurance are complementary products that can be integrated into company benefit packages.

This is how companies can strengthen connections with their employees. Ancillary benefits deliver value through access to health care plans and financial solutions that enhance total wellness, lower out-of-pocket expenses and give peace of mind.

What is the value of an ancillary benefit?

Through ancillary benefits, companies show that their priorities match employees’ priorities. According to an American Dental Association survey, 30% of young adults have tooth decay, 35% reported difficulty biting or chewing and feeling embarrassment at the condition of their teeth and 59% of respondents reported cost as the top reason for not visiting the dentist. 

Companies saved $5.8 billion over four years by offering stand-along vision plans, according to a study by the HCMS Group. Widespread computer use can lead to digital eye strain, and plans generally include coverage for a comprehensive eye exam, contact lenses or glasses, and allowances for LASIK or PRK refractive surgery.

Although 75% of millennials don’t carry life insurance, this benefit becomes more important to them in later stages of their careers. The average worker has a 30% chance of becoming disabled, so a short-term or long-term insurance plan provides backup. Millennials make up 35% of all pet owners, and a 2018 survey by the Society of Human Resource Management revealed that 11% of U.S. employers offered pet insurance, up from 6% in 2014, and one in three Fortune 500 companies offered it.

Companies can use surveys to find out what employees are seeking, and then shape ancillary benefit options accordingly. You can help employers achieve their strategic goal by providing what their employees want.

Why should companies offer ancillary benefits?

As an ancillary benefit, a dental insurance plan, for example, includes diagnostic and preventive services that go beyond maintaining employees’ oral health. Dentists not only evaluate periodontal disease but also diagnose symptoms of major health issues, such as diabetes, during routine exams. Early detection enables employees to seek treatment that may avoid more expensive interventions. It can help your company control long-term health care costs and provide financial stability for employees.

In a vision insurance plan, an annual eye exam can reveal symptoms of chronic conditions such as diabetes, high blood sugar or high cholesterol.

When you show the return on investment in an ancillary benefit to a company, through cost of premiums versus cost of claims, it can support the case for adding it for employees. You can offer a Delta Dental plan that easily complements, and integrates with, an existing group medical plan. This ancillary benefit can increase both workers’ job satisfaction and wellness.